Media and influencer passes
CS Pulling Promotions Influencer Program
Approved Ambassadors can request complimentary access credentials for CS Pulling Promotions events. Please note that CS Pulling Promotions reserves the right to approve or deny any credential requests, regardless of Ambassador status.
To qualify as an Ambassador, applicants should meet the following baseline criteria. In addition to follower numbers and engagement, we consider content quality, tone, and alignment with the sport’s values. Ambassador status does not guarantee entry to any event.
Social Media Requirements:
Twitter:
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10,000 Followers
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Engagement rate of 4% or higher
Facebook:
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20,000 Likes/Follows
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Engagement rate of 4% or higher
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Actively respond to follower comments
Instagram:
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10,000 Followers
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Engagement rate of 6% or higher
YouTube:
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5,000 Subscribers
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Minimum of 5,000 views per video
Content & Posting Expectations:
Ambassadors should produce at least three (3) posts leading up to, during, and after each event. Posts must tag relevant series, venues, and drivers, using provided hashtags where applicable.
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Pre-Event Post: Post at least 48 hours before the event to announce attendance, mentioning the event name, series, and venue.
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Event Day Post: Share an “I’m here” update, consistent with your usual content style.
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Post-Event Review: Provide a recap or reaction, in line with your typical post style.
Ambassadors focused on Instagram or visual content are expected to deliver an additional three (3) photos or videos for use on CS Pulling Promotions’ social channels and/or website.
CS Pulling Promotions reserves the right to feature any content shared by Ambassadors across its digital channels, website, or promotional broadcasts.
CS Pulling Promotions may reach out to Ambassadors for specific campaigns or promotions throughout the year.
CS Pulling Promotions Media Credentials
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Working journalists may request complimentary media credentials to cover CS Pulling Promotions events. Credentials will be issued only to accredited media, and CS Pulling Promotions reserves the right to accept or decline any request, based on the following criteria.
Accredited media refers to journalists actively working in specific roles, on assignment for a recognized media outlet. Eligible media outlets fall under one of these four categories:
I. Print Media Outlets
Recognized Print Media includes newspapers, consumer and trade magazines, wire services, and established newsletters that meet the following criteria:
Consistent Publication: Must publish on a regular schedule, at least quarterly.
Broad Circulation: Available at newsstands or by subscription with a circulation of no fewer than 5,000. Newsletters intended solely for internal corporate distribution are not eligible.
Financial Backing: Supported by paid advertising or at least 5,000 paid subscriptions.
Established Location: Issued from a consistent physical business address.
Eligible roles include editors, reporters, writers, columnists, and staff photographers. Freelancers must have their assignments confirmed by a qualified media outlet to apply.
Roles in administrative, analysis, sales, marketing, public relations, and publishing functions are not eligible for media credentials.
II. Broadcast Media Outlets
Qualified Broadcast Media includes television and radio networks, stations, and programs with a focus on consumer or business news coverage.
Eligible roles include anchors, broadcasters, editors, hosts, producers, reporters, and technical production staff (e.g., camera operators, engineers) who contribute directly to on-site news production.
Roles in administration, analysis, sales, marketing, public relations, or unrelated technical roles do not qualify for credentials. While live streaming platforms may qualify, YouTube channels are not eligible and should apply through the Ambassador Program.
III. Online Media Outlets
Qualified Online Media Outlets must operate a website focused on general or technical news and meet these standards:
Frequent Updates: Content updated at least weekly.
Revenue Model: Supported by paid advertising or affiliated with an accredited print publication.
Established Business Presence: Must have a physical business address and active contact number.
Audience Size: Must attract at least 10,000 unique visitors per month.
Personal, non-commercial, or hobbyist sites do not qualify. Eligible roles include editors, reporters, and production-focused technical professionals.
Marketing, sales, and unrelated technical positions are not eligible for media credentials.
IV. Provisional Media Status
CS Pulling Promotions may grant provisional media status to individuals performing journalistic or photographic duties as specified or approved by the organization.
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Note: Individuals or organizations posting primarily on social media platforms, including YouTube, should apply to our Influencer Program.